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Jack Wallace → Information, Contact, Press

Jack is an Emmy-nominated creative director based in New York City. His work is designed to shock, double-tap, and occasionally disgust (but like, in a cool way).

Recent work

● Michael CeraVe

Super Bowl campaign and one of the year’s most awarded ideas, built around a simple question: what if we convinced the internet that Michael Cera invented CeraVe? Designed as an earned-first concept, the social rollout sparked a frenzy that blurred the line between rumor and reality, culminating in the brand’s first Super Bowl spot.

● Protein Puffer

Hijacked a WNBA Playoffs tunnel walk, proving milk is a performance beverage powered by protein. To make the message impossible to miss, one of the world’s top athletes debuted the Protein Puffer, a jacket packed with 422 grams of protein.

● Swole Santa Contest

Launched a viral Santa look alike contest to introduce a new take on an old icon. Santa has been drinking protein rich milk for centuries. He is not jolly. He is jacked. We went looking for the real Santa and found one built like a tank.

● GLP-1 Milk Gallon

Tapped into the GLP-1 mania with the most unexpected of collabs: milk. If you’re on GLP-1, protein matters. And since milk is one of the easiest, most convenient ways to get it, we introduced the GLP-1 Milk Gallon, complete with a built in pocket for your GLP-1 pen.

● What Milk Can't Do

Launched an original anime series that focused on everything milk cannot do.

● Coca-Cola Spiced

Launched Coca-Cola’s first new permanent nationwide flavor in years with a twist as unexpected as the flavor itself. The first people to try Coca-Cola Spiced were not consumers in stores, but the team making its very first ad.

● The Milk Cup Returns

Created North America’s premier women’s Fortnite esports series. For The Milk Cup’s second year, we released a film celebrating its core belief: all women are welcome.

● Coca-Cola Meals

Launched a nationwide campaign celebrating that Coca-Cola goes with any meal, using vignettes that show the brand entering everyday spaces in surprising ways.

● Protein Hack

Trolled alt milk by adding dairy milk to oat and almond alternatives, reframing it as the ultimate protein boost in a world obsessed with adding protein to everything.

001 profile

Jack began his career as a screenwriter with one goal: to write for television. Then something incredible happened: literally everything became television.

As brands began fighting for attention in an always-on world, Jack stepped into advertising, bringing with him a storyteller’s instinct for tension, character, and spectacle. He creates work designed to shock, intrigue, and occasionally disgust (but like, in a cool way).

He believes in good controversy. In cultural moments that travel. In ideas that feel a little dangerous. He wants to make things that go viral, win awards, and, ideally, make someone’s day slightly better through a bit of beautifully crafted nonsense.